First Look: Rolls-Royce 200EX

Rolls-Royce coyly calls this the 200EX, saying it's merely a concept that shows the design direction for an as yet unnamed smaller, less expensive sedan designed to sell alongside the stately Phantom. But the production version of this car, code-named RR4, will look virtually identical.

The RR4 will feature the third evolution of Rolls-Royce's now familiar headlight graphic, first seen on the BMW-designed Phantom, and a variation on the laid-back grille treatment that debuted on the Phantom coupe and convertible. With a 'faster' backlight and C-pillar, and convex bodyside, it's a much more rakish looking sedan than the Phantom, though at 212.6in long and 61in tall, it's still an imposing car.

Despite rumors the RR4 would be heavily based on the new BMW 7-series, Rolls-Royce says the car has a unique unibody "which is not shared with any other vehicle". The RR4's proportions, cowl height, and door apertures are totally different to those of the new 7-series; if the two cars share any metal, it's buried very deep in the structure. The body will be built at BMW's Dingolfing plant in Germany, then shipped to the purpose-built Rolls-Royce plant in Goodwood, England, for painting, trimming, and final assembly. BMW has added a mezzanine floor to the plant for the trim and wood shops, to create extra room for the RR4 line.

BMW says 80 percent of RR4's components are unique to Rolls-Royce. Under the hood will be an all-new direct injection V-12 engine, unique to Rolls-Royce and made exclusively for Rolls-Royce by BMW. It's said to have twin-turbos, enabling it to deliver 550hp and relatively good gas mileage. The RR4 may also get the forthcoming ZF eight speed automatic transmission, which is said to deliver a six percent improvement in fuel economy compared with a six speed auto.

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